Friday, 03 Sep 2010
| Marketing & Advertising Your Contractors Business |
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Many contractors in the building and construction industries do not get the most out of marketing and advertising on the Internet, or even get onto the Internet in the first place, because they are not aware of what the Net has to offer them. It is really a case of not knowing what they don’t know! Once contractors are made aware of what is available out there, the light bulbs start flashing and the ideas start to flow! During a recent workshop one of the delegates, a land surveyor, started off very sceptical: “I do not see how the Internet can help my land surveying business. My market is local and very specialised†Halfway through the workshop I could see the ideas starting to flow and he was make private notes of the ideas that started to pop into his head. Requirement #1: Be prepared to learn. Unless you open your mind to new ideas and opportunities, you will never see the potential of the Internet in your business. But this doesn’t just happen! You must be prepared to learn, to take in new knowledge, to look at ways to apply the knowledge and skills in your business. Requirement #2: Be prepared to work. The Internet as a marketing medium won’t just happen for you. You have to spend time on it to make it work. You have to take control of your Internet marketing plan. To leave the whole process in the hands of a webmaster is not the right idea. You need to take charge and make it work. Requirement #3: Give it time. Like other marketing tools it takes time for the Internet to work for you, especially if you’re going to work on a minimum or zero budget. The more money you can put in, relative to the returns you expect, the quicker you can get it off the ground. Unlike other marketing tools, however, you can get away with a relatively small budget. |
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